During one of our class, we watched one of the episode of "Shark Tank" in order to learn how to pitch and negotiate with the investors of your company or product. When I watched the videos, I realized my last post about how to find investor for your game.
I said that finding a publisher is the essential part of the company. When I watched these videos, I understand how true that was. Developing a video game is very risky for the investors. You have to spend millions of dollars for years and there is not guarantee that you will sell as much as you want. In order to lower the risk, finding a publisher will be the best for lowering the risk. Investors will think more carefully because finding a publisher provide a guarantee for the investors.
Finding a publisher is not the only think that you have to do. You have to build a stable marketing plan. If no one knows about your game, you won't sell anything to anyone. Investors will look for a sound marketing plans too. Because like many products in the entertainment industry, a marketing plan will directly affect your sale numbers.
Of course organizing a budget and sale assumptions will be important too. Nevertheless, investors will look for these first. A good organized budget and realistic goals will improve your chance to finding a publisher and investor.
Also, pitching your project will be important. During your pitch, make sure that bring a lot of visuals to describe gameplay, characters, design and story of your game. Using visual tools for your pitch is much more effective to both publishers and investors. Also, it will make easier to understand than the text and your words.
The investors like Risa Cohen and Marc Jackson will definitely interested on these subjects on your business plan. Nevertheless, distribution, marketing, finance and presentation is the key elements for all products in the entertainment industry.
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