ESA's influence on Game Industry

The Entertainment Software Association (ESA) define themselves as:

“The U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish computer and video games for video game consoles, personal computers, and the Internet.”

Basically, this association helps the publicity and marketing needs of game development companies. Moreover they offer services like global anti-piracy program, business and consumer research, government relations and intellectual property protection efforts. I think that because of their interest on publicity, they also organize the world’s biggest game exhibition E3 Expo. With E3 Expo, most of the game development companies have a chance to show their products to the public.

Also, E3 Expo define themselves as:

“E3 Expo is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet.”

In E3 Expo, most game development companies shows their product and enter into a marketing race, which also involves dance show with beautiful girls. One of the important influences of E3 Expo is this marketing race. This race makes the competition between companies more creative. With this sentence I don’t mean just the dance shows, as marketing activity, there are more facilities and activities handled in E3 Expo. This race looks like a battlefield that every company shows their strengths and competes with each other. After everything is over most companies create more innovative features in their games to gain advantage from the competition.

Moreover, E3 Expo helps to the game development companies to position themselves for both their company and their products. They had a chance to see their competitor’s strength and their advantage against them. Thus, game development companies plan their marketing and business strategies accordingly.

In the conclusion, ESA influence game industry by organizing E3 Expo, which gives a chance to many game development companies to compete with each other in an arena and position their company policies depending on the outcome of this event.

Rise of The Machines in Game Industry

Peter Molyneux who is the head of the Microsoft European games division is working in a new project which may have a lot of impact in the future of game industry. Anyone who is interested in game industry, should recognize the name of Peter Molyneux. He is a game industry legend who has created many titles including one of the important RPG game: Fable.

His new project is about a virtual boy, Milo. In this project Peter Molyneux created a 11 year old virtual boy and he invites us to become a part of this boy's world. In his video, he describes unlike the other consoles you don't need a controller pad in order to interact with Milo's world. All you have to do is moving your body and the camera will recognize your moves and help you to interact this world even more realistic than Wii. The biggest technological achievement is how can you interact with Milo. You can use your voice for making a decision rather than click any button. Also, Peter Molyneux shows us that we can talk with Milo and he will talk back with us like a real person.

Another video about Milo was released a year ago. In that video you can see how a person can interact with Milo by talking and even receiving a paper (which he can even analyze what you draw in that paper) from you. However, In this last version Peter Molyneux didn't show that Milo still can analyze a paper and it's content and give a feedback like the old video. So, I didn't know that Milo still can do this trick but I am assuming that he still can do that if you have that scanner which make Milo to analyze the paper.

I know that this video will inspire many individuals who are interested on game industry and technology like me. Because, Milo offers too many technological improvement that it's hard to not getting excited especially if you think about what future will hold for us. Nevertheless, I don't think this technological improvement make an instant change in the game industry. It is too early to use the same or similar technology in AAA games like Mass Effect. But I think that we may see the baby steps of this technological improvement with more basic games like Milo. Of course this will all clear after how much Milo will be successful in the shelves after it was released.

You can watch this video;



and this was the video which was released one year ago;