ESA's influence on Game Industry

The Entertainment Software Association (ESA) define themselves as:

“The U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish computer and video games for video game consoles, personal computers, and the Internet.”

Basically, this association helps the publicity and marketing needs of game development companies. Moreover they offer services like global anti-piracy program, business and consumer research, government relations and intellectual property protection efforts. I think that because of their interest on publicity, they also organize the world’s biggest game exhibition E3 Expo. With E3 Expo, most of the game development companies have a chance to show their products to the public.

Also, E3 Expo define themselves as:

“E3 Expo is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet.”

In E3 Expo, most game development companies shows their product and enter into a marketing race, which also involves dance show with beautiful girls. One of the important influences of E3 Expo is this marketing race. This race makes the competition between companies more creative. With this sentence I don’t mean just the dance shows, as marketing activity, there are more facilities and activities handled in E3 Expo. This race looks like a battlefield that every company shows their strengths and competes with each other. After everything is over most companies create more innovative features in their games to gain advantage from the competition.

Moreover, E3 Expo helps to the game development companies to position themselves for both their company and their products. They had a chance to see their competitor’s strength and their advantage against them. Thus, game development companies plan their marketing and business strategies accordingly.

In the conclusion, ESA influence game industry by organizing E3 Expo, which gives a chance to many game development companies to compete with each other in an arena and position their company policies depending on the outcome of this event.