1/09/2011

Big Pocket of Duty

Activision's Call of Duty: Black Ops earned a milestone by gaining 1 billion dollar revenue since the game released on November 9. According to the Gamespot:

"In the first 24 hours, 5.6 million gamers answered the latest Call of Duty for a total of $360 million in sales. Within the first five days, Black Ops sales had reached $650 million. Those numbers trumped last year's opening for Call of Duty: Modern Warfare 2, which posted a 4.7 million unit, $310 million one-day total and reached $550 million in five days."

Even though Call of Duty is a shooting game not a RPG, I still want to the write about this success. Because this achievement may effect not just RPG but, entire game industry as well.

You may want to know how this is going to effect the game market? The reason is simple. Activison's Call of Duty: Black Ops is one of the products that earn so much money in so litle time that, achievement can be compared with the James Cameron's Avatar Movie. Also, this success shows the accomplishment of a game that one can make on the sales chart.

Of course, best selling is not a new thing for the game industry. If I remember right, GTA 4 gained nearly 155 million dollar at their first three day. Also, everyone knows about how Blizzard earn more than 1 million dollars in every month thanks to the World of Warcraft.

However, I believe that no game has earned 1 billion dollar so quickly in the entire history of game business. This maybe a sign that game industry will become the most profitable market in the entertainment business.

On the other hand, there is always a downside. Recently, Best Buy announced that their entertainment software sales down 15.4 percent in the last 14 months. Also for the last holiday season their sale down 1.6 percent since last year. But according to the news, Best Buy already have problems about decrease in the sales of the other departments. So this decrease do not show the real potential of the game market.

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